Past & Present Marketing Projects

EXPERIENCE:

Secure Care Products, LLC, Concord, NH, Strategic Marketing Analyst
Started as a contract with Wilson Employment, transitioned to salaried
Manufacturer of infant protection / wandering management products and RTLS
  • Project Management / Analytics: Developed a sales and marketing dashboard:
Top 10 Senior Management reports
- Sales Opportunities and Leads (By product category, region, distributor, source – weekly, monthly and quarterly)
- Geo-mapping gross annual sales by zip code (Google Maps)
- Introduced monthly marketing reports

  • developing project documents (workflows, project plans, agendas, status updates, minutes), coordinating search for new Product Educator, tradeshow planning
  • Research / Competitive Intelligence: Surveys and analysis (customer / distributors and employees satisfaction), competitive (pricing, marketing, features), industry news, building a competitive matrix
  • Product Development: New Product Committee (maintaining a log of the new idea submissions), mobile app launch plan and costing, developing a sales proposal packet for a new product line, pricing / ROI calculator
  • Content Development: Pre-marketing materials for beta sites, website, managing the company blog, developing Content Calendar, developing curriculum for AIA CEU Learning Seminars
  • Demand Generation: Developing marketing plans / campaigns (for new and existing product lines), growing e-mail list from 3k to 30k+ contacts, Google AdWords, developing email marketing strategy with automated workflows for lead follow-up and nurturing (HubSpot)
  • Continuous Process Improvements / Organizational: Establishing a process for new account paperwork (process flow, letter, application), quote generation process, approval process for marketing content, standardizing products list, conducting social media training for all employees (and other tools as needed), organizing an employee Mobile App Naming contest, introducing new tools such as Join.Me and Data.com
  • Channel Communication / Partnership: Assisting with partnership development (integration and channel), organizing a webinar with over 40 domestic distributors, developing a tiered value added reseller program

Electronic Environments Corporation, Marlborough, MA, Marketing Coordinator, May, 2013 – May, 2014

  • Project Management / Digital Marketing: Social media (increased Twitter followers 300 to 1700+), executing e-mail campaigns (increased 3+k contacts to 21+k (Constant Contact)), documenting processes, managing an intern, administering marketing / sales budget, updating collateral, supporting activities for 3 sister companies 
  • Research: Content, costs, industry, competitors, partners, requirements for SalesForce transition
  • Sales Administration / Events (team of 10 people, 5 regions domestically): Reports, analyzing sales / marketing data (KPIs, trends, forecasts), sales proposals research and preparation, managing sales and info e-mail boxes, organizing customer holiday cards (500+ recipients), Golf Tournament, tradeshow planning (paperwork, collateral, follow up)
  • Organizational Development (180 employees): Employees Action Committee, supporting employee morale programs (company wide business idea contest, high five contest), developing staff / subcontractor biographies, business cards, producing a bimonthly employee newsletter

Tarsus Group PLC (TSNN.com), Peterborough, NH, Marketing Specialist, Mar., 2009 – Jan., 2011

  • Managing database (20,000+ tradeshows, venues and vendors), layout for e-mail newsletters (100,000+ subscribers), supporting sales and marketing activities

dbushmakin@gmail.com  (603)689-4513

References and Awards * Services Offered

Various Marketing Consulting Projects, including (but not limited to):
  • Everythingfarm.com, Peterborough, NH, Marketing Contract - Implementing SugarCRM software (700+ researched contacts), social media, industry research
  • Orgamation, Boxborough, MA - Content, strategy, research, survey, SEO
  • Sugardown, Boston Therapeutics, Manchester, NH - Researching diabetes organizations, publications, competitors, social media 
  • Find A Dream, Myrtle Beach, South Carolina - Grant research and applications, industry research, social media management 
  • Little Fish Studios, Hamden, CT- 12 clients, Wordpress websites, social media
  • Portalguard, Pistolstar, Inc., Bedford, NH - Social media, website, SEO, research, organizing 50,000+ contacts (Pardot)
  • Wireless Sensors, Portsmouth, NH - Research, editorial support, social media, search engine optimization
  • Jeff Pierce, Paso Robles, CA - Marketing strategy, research, SEO
  • Big Orange Productions, NH / MA - In store promotions (300+ customer interactions a day), reporting
  • City of Keene, NH – Developing social media strategy
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